Our Eye Care Cosmetics Volumising Mascara beat off stiff competition from brands such as Miners and Bourjois to WIN Best New Mascara 2014 in the 2014 Pure Beauty Awards.

This glittering, black-tie event was also attended by TOWIE star Samantha Faiers alongside many of the big brands in the beauty industry.

We were thrilled to collect the award onstage at The Savoy in the beautiful ballroom from presenter Gethin Jones after a Champagne reception and sumptuous three-course dinner.

We would like to sincerely thank all of you who responded to our request for votes – a record number of votes was received this year so each vote really did count.

Research shows that Eye Care Cosmetics can bring a significant improvement to contact lens wearers and those with dry, sensitive eyes:

• reduced changes to the lenses & deposits

• reduced sensation of discomfort

• reduced drop in visual acuity

• reduced disturbance of the tear film.

The entire range is especially formulated for dry, sensitive eyesblepharitis and contact lens wearers using the unique concept of bio-inertia.

Pure Beauty magazine is distributed through beauty counters, department stores and pharmacies. The awards celebrate the best beauty launches of the past year in this vibrant sector. The shortlist was hotly contested as a record number of entries and votes were received.

If you haven’t tried it yet, this hypoallergenic new mascara performs exceptionally well in terms of volume, hold and staying power and has received great reviews (RRP £14.75).

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