Allergy UK has published an article about the rising rates of hay fever, its causes and how many people are not using their medication properly. This means they are struggling with symptoms such as sore, watery eyes, blocked and runny noses, sneezing, tiredness and an itchy throat. The article gives some really good advice tips on getting the best out of hayfever treatments. Maureen Jenkins, director of clinical services at Allergy UK, said: “We are urging people to check whether they are using their medication correctly rather than just soldiering on and ­prolonging their suffering.’

As a pharmacist and (hay fever suffering) optician-owned supplier to health stores and online beauty retailers, we understand how distressing hayfever can be and have seen the challenges faced by women with sensitive eyes who want to look their best.

Many women with hay fever find it hard to apply cosmetics around their sore, inflamed eyes. NATorigin can help with its ultra-soft, gentle, hypo-allergenic formulations and Allergy UK approval.

The mascaraspencil eye liners and powder eyeshadows are all beneficial to allergy sufferers due to our unique production process and avoidance of ingredients that are known to cause sensitivity.

Recently featured in The Ultimate Natural Beauty Bible, one tester commented ‘I tested this mascara through a summer of bad hay fever with only minimal smudging, which is fantastic.’

One of the ways we’re trying to help this campaign is by harnessing the power of social media by using a website called Thunderclap. Thunderclap is a way of getting the same message out at the same time from lots of people’s social media accounts. The Food Standards Agency is working with Allergy UK and the Anaphylaxis Campaign this year, to help spread awareness about allergies.

In short, Thunderclap has blasted out a timed Facebook post and tweet from supporters like us, creating a massive wave of attention.

So spread the word if you know anyone with allergies using the hashtag #AllergyWeek and follow the campaign in the press and on Facebook and Twitter.

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