We are thrilled to announce that our hypoallergenic Eye Care Cosmetics Pencil Eye Liner won Best New Eye Product at The Pure Beauty Magazine Awards held at The Savoy Hotel in London on the 11th October 2012.
Our Eye Care Cosmetics Eye Contour Anti-Wrinkle Cream was also awarded Bronze in the Best Anti-Ageing Launch category.
The awards were presented by Dan Lobb and Sarah Stone at a glittering, black tie event held in the beautiful ballroom at The Savoy. It was attended by Amy Childs, Lauren Goodger alongside many of the big brands in the beauty industry.
After a Champagne reception the awards were introduced by Emily Miller, editor of Pure Beauty magazine who commented, ‘The number of entries this year exceeded all expectations and competition was extremely tough. Shortlisted by the magazine and voted for exclusively by readers of Pure Beauty magazine, the awards celebrate innovative product launches from all sectors of the industry. If your products were shortlisted, you should be very proud. Voting also exceeded previous records, with voters heading to our website in their thousands to have their say.’
A sumptuous three course meal followed and between courses the awards were gradually announced. James & I were not expecting to win, but it was impossible not to get excited and nervous as our categories came up. We are a relatively small company and were up against all the major brands, so it’s like David versus Goliath. It really does mean something to us to win such a prestigious award.
A collection was held raising £5000 for the Look Good… Feel Better charity. They offer hair and beauty advice and workshops for women undergoing cancer treatment.
The evening was rounded off by entertainment from 1940’s tribute singers The Tootsie Rollers.