We are thrilled to announce that our pencil eye liner AND mascara have both been shortlisted in the 2013 FreeFrom Skincare Awards.
Held annually these awards are open to skincare ranges that exclude as many as possible of allergens, chemicals, fragrances and artificial additives. They act as a guide for anyone looking for purer or more natural cosmetics and products for their skin, including those with problem skin conditions.
Written entries are submitted and scrutinised by panels of independent skincare and natural health experts who ensure that none of the excluded ingredients are in each formulation. They also compare originality, ease-of-use, pleasantness, aesthetic appeal, value for money and packaging. This looks at how detailed and easy-to-read the ingredient labelling is – crucial for anyone with food or chemical sensitivity, or wanting to avoid particular ingredients due to ethical or other health concerns.
There are twelve categories in the 2013 awards including categories for facecare products, bodycare products, men’s grooming, products for babies, kids and mums-to-be, best ‘free from’ skincare brand, best make up and nail care, and several others.
The next stage for all shortlisted products is to go forward to panels of experienced Beauty Bible testers (all of whom either have sensitive/problem skins, specific allergies/intolerances, or are particularly passionate about organic/natural skincare) for a month’s intensive testing of their ease of use and efficacy. The best in each category are awarded gold, silver or bronze in the final judging stage.
The presentation will take place at the Allergy & FreeFrom Show at Olympia on the 7th June where Janey Lee Grace will again be presenting the awards so be sure to check back for updates.
Keep your fingers crossed for us!