The Pure Beauty Awards UK 2022 ceremony was once again the highlight of beauty’s social season.
Just a stone’s throw away from Trafalgar Square, the ‘Regal Affair’ themed ceremony was an evening of revelry and delight held in the heart of central London at 8 Northumberland Avenue.
“The Pure Beauty Awards is a moment to reflect and celebrate innovation, expertise and uniqueness in the beauty industry,” said Sarah Parsons, Editor of Pure Beauty. “But we also recognise the changing cosmetic landscape and the brand’s that understand the needs of evolving consumer priorities. That is why this year we introduced Best New Sleep Product and Best New Sexual or Intimate Care Product to reflect the increasingly holistic nature of beauty.”
This year’s Pure Beauty Awards UK host was none other than the award-winning comedian Luisa Omielan. A BAFTA Breakthrough Brit winner, Omielan is one of Britain’s best stand-up comedians who added a extra touch of glamour and humour to the whole proceedings.
We came away with two ‘gongs’: GOLD in the Best New Lip Product category for our Eye Care Cosmetics Nourishing lip balm; and HIGHLY COMMENDED in the Best New Eye or Brows Product category for our Eye Care Cosmetics Intense mascara.